Check out this great article by Forbes.com on building a world-class brand:
http://www.forbes.com/sites/natalierobehmed/2013/11/13/5-must-read-tips-for-building-a-bran/
-Marino Graphics
About the Author: bryan@marinographics.com
Bryan Marino is a Web Developer, Creative Designer, SEO Specialist and Branding and Marketing expert.