On average Google received over 5 billion searches per day and that has drastically increased since the first launch of Google in 1998. As a society we want information fast and we are typically going to the internet to get answers, research products, or find service providers. If your business is not currently on the web, or if you are and the website is lacking what today’s sites require to keep people engaged, you could be losing out on a lot of potential business.
Most people tend to sift through websites fairly quickly and some studies show an average time on a website to be less than a minute. It is crucial that your website captures your audience and keeps them on your site in order to have them take action.
Some of the key items a website needs to keep people engaged and take action are:
- Keep it clean and simple, you want to allow your audience to find information easily
- Connecting your user with information they are looking to find (this means understanding your market and how to attract them)
- User friendly navigation
- Relative and easily readable text
- Clear and multiple contact information areas
- Tasteful and uncluttered layout
No website is perfect, and in fact one of the reasons for this is that websites should be updated constantly to keep the content fresh and new. So creating a “perfect” website and walking away is not an option – you or your web designer should be updating it on a regular basis. This is primarily done with blogging, testimonials and photo galleries.
Marino Graphics is capable of reviewing your existing website and providing expert and creative advice on how we can increase traffic, keep your audience engaged and most importantly getting your audience to take action.
-The Marino Graphics Team
